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David Sparks Ph.d Cool Terra
by David Sparks Ph.d, click here for bio

Program: Line on Agriculture
Date: February 22, 2018

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I ran into a great company called Cool Planet and asked spokesperson Jerry VanElderen about soil health and his product. Recently, the concept of soil health has gained widespread attention because it promotes profitable farm practices and positive benefits for the environment. It seems like everyone is talking about soil health. So what is the big deal with soil health?

At times, soil has been overlooked, and seen merely as ground for holding plants. In fact, experts consider some soils in the West as ‘Very Degraded’ The reality is, farm productivity can be diminished due to degraded soil quality.

Soil health is the capacity of soil to function as a vital and living ecosystem to sustain plants – so if soil health is neglected, plant yield and quality can be diminished. Poor soil lacks structure, organisms and free air space

Good soil is alive with billions of microorganisms, and has the proper structure to hold water and nutrients

These attributes allow the soil to better absorb and retain water and nutrients for plants and to better protect against pests.

Good soil health can improve farm productivity, improve the long-term sustainability of soil -benefitting generations to come, and mitigate climate change. At Cool Planet, we see soil as the foundation for productivity

We are innovating to provide growers and producers methods for improving soil health

Our primary product, Cool Terra, works to improve plant yield and quality and provide long-lasting soil structure and sustainability

By unlocking key soil performance characteristics, our growers have seen yield increases of any where between 10 and 50%

Cool Terra is a consistent, reliable, biochar-based carbon product. Its porosity, ion exchange capacity, durability, and pore-size distribution optimizes water retention, builds lasting soil structure, provides an environment for microbial growth, and sequesters carbon

Cool Terra is registered for sale in all 50 states and is available for purchase through your local ag retailer

Visit coolterra.com to learn more!

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