A New Direction For The Herford Brand
The two most famous breeds of cattle have become recognizable brands but sometimes in achieving all that status you sacrifice exclusivity. I’m Susan Allen stay tuned for Open Range, The Certified Angus program broke the glass ceiling when it came to branded beef basically paving the way for a host of products like grass fed and organic cuts, but becoming so familiar at the meat counter can be like a fashion designing peddling his line through Target, in the end it could hurt an upscale image. Both Certified Angus and Hereford have an excellent reputation with the consumer, one of high quality. Yet in the retail sector, (not food service) the Hereford Brand is still not as prominent or popular as the Angus despite consumer studies showing they are both regarded as a high quality dining experience. Apparently the Hereford marketing team are becoming more aggressive in attempts to establish a new market niche as they are focusing now on targeting the Hispanic community though a brand they call Nuesto Rancho Hereford. Introduced in 2009 to gain added value for Select Hereford beef, it’s geared towards what has now become 50% of the population in the Southern US. So if you happen on the Nuestro Rancho Hereford labelat your grocery store, you can know that it’s reasonably priced quality and lean perfect for the way we cook today.
