Twitter and Ag

The world of straight news presentations appears to be changing as we in the news business engage with a news audience whose worlds have changed... Social media probably being the greatest influence on those who seek information. Pres. Trump has led the way in terms of using Twitter and basically announces to the world policy decisions by typing into his smart phone. Is that a good way to establish a bigger presence with agricultural audiences. Agricultural expert and consultant , Joanna Schroeder, is as bright a person as I know. She has thoughts about how we can reach that goal. " I am going to be speaking at a biotechnology conference. What will you be telling everybody? I'm going to be telling people how to communicate with reporters to get your story covered. Oh really? Yes, things to do, things not to do. One of the interesting things about media, I was talking to people about was that consumers don't like really technical things, they don't understand energy in general, let alone complicated issues so I did this experiment last year where I wrote some news in the form of entertainment, would people read it? So I pretended like this woman had been abducted by an alien and then delivered all his news about energy and oil and it crashed the server, so many people read the story. That has sort of been my point is that consumers want their news wrapped up in entertainment."