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Fruit Bites Fruit grower report 2019

Bob Larson Moon Cherries Pt 2
by Bob Larson, click here for bio

Program: Fruit Grower Report
Date: August 13, 2019

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With today's Fruit Grower Report, I'm Bob Larson. Stemilt's Half-Mile Closer to the Moon cherries are coming soon to a grocery store near you and they should be easy to spot thanks to some rather clever marketing.

Stemilt's Brianna Shales says it make their job a lot easier ...

SHALES ... "But, the bag and the packaging really does a lot of the marketing right there for the consumers and it definitely resonates with people. We've had people call in and ask us when Moon Cherries are going to be available and where they can find them. So, I think the flavor and the quality of the fruit is what drives that, but it's fun to see that."

But, it wasn't until last year that they came up with a special day to celebrate these fantastic cherries ...

SHALES ... "Our team likes to have some fun around here and so last year we created, there's so many national holidays today especially around food, and so last year we came up with, well why don't we have something around Moon Cherries and so we came up with National Chant at the Moon Day on August 15th."

So, Shales says if you're into all things lunar, this should

be right up your alley ...

SHALES ... "That's really our way of celebrating that lunar cycle and the mystique behind the moon with consumers, and so this year we'll be doing lots of work on social media. We partnered with some influencers that will share Moon Cherries with their fans and their audience and then also, we'll do some advertising on social media to get the word out about Moon Cherries and their availability and also Chant at the Moon Day."

The late-season varieties marketed through the promotion include Skeena, Sweetheart, Staccato and Sentennial.

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BL: Welcome back to another "Fruit Bites" brought to you by Valent U.S.A. With us again is Valent's Allison Walston. And this week Allison, we're going to announce the winner of the 2019 apple grower of the year.

AW: Congratulations to Bill and John Borton of Borton Fruit Company out of Yakima, Washington. They are third generation growers on their family farm.

BL: And, the award will be presented on Aug. 22 at the Apple Crop Outlook Conference.

AW: Cousins Bill and John Borton farm more than 6,500 acres of apples, pears and cherries in central Washington. Pairing family history with new technology, trying to stay competitive with new varieties, like ROCKIT a variety from New Zealand, perfect for children & stores.

BL: Boy, and the Bortons keep moving forward and through all that leave quite a legacy of family farming.

AW: Valent in conjunction with American Fruit Grower magazine and the US Apple Association recognize apple growers that have gone above and beyond, making a true impact on the industry. And Congratulations again to Bill and John Borton.

BL: Well, thanks Allison. Join us again next time for Fruit Bites, brought to you by Valent. Until then, I'm Bob Larson.

https://www.youtube.com/watch?v=v435Ug-cjf0

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